FRIDAY MIDDAY: Lionsgate is looking at their third No. 1 opening of 2025 with their threequel Now You See Me: Now You Don’t , which is pulling a rabbit out of its hat with a $20M-$24M start after $7.5M Friday that includes those $2.1M previews. The pic is booked at 3,403 theaters.

Now You See Me 3 from director Ruben Fleischer has the best reviews and audience reactions so far in the Jesse Eisenberg-Woody Harrelson-Isla Fisher-Dave Franco trilogy at 60% fresh with Rotten Tomatoes critics and 83% with RT audiences.

The social media reach for the threequel across TikTok, YouTube, X, Instagram, and Facebook is close to 300 million followers, well ahead of the second installment’s nine years ago (at 126.5 million, completely different social media landscape) and ahead of such crime c

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