(Bloomberg/Chris Welch) — Apple Inc. introduced a new program Thursday that lets the iPhone maker collect revenue from mini apps and games within larger “super apps,” an attempt to capitalize on a growing trend among software developers.

The initiative — called the Mini Apps Partner Program — takes a 15% cut of in-app purchases for mini apps and games, Apple announced on Thursday. That’s half the 30% level that many developers are usually charged when the company processes payments.

Tencent Holdings Ltd., the owner of WeChat, is the most successful developer in the mini app space, and the China-based company has already decided to partake in the new initiative, Bloomberg News reported earlier on Thursday.

Mini app creators in WeChat had been using loopholes to avoid Apple’s in-app pay

See Full Page