An app promising to render people’s loved ones into interactive 3D ‘chatbots’ – allowing for catch-ups ‘beyond the grave’ – has met with a sharply divided reaction.

Co-founded by former Disney TV star Calum Worthy, 2wai lets users feed footage of another person into an AI which generates an avatar with their appearance and personality.

A new advert shows a pregnant woman doing this with her mother, then using the app after her mum has died and the baby is born to get the avatar to tell a ‘bedtime story you used to tell us’ to the child.

The child is then seen using the app himself as he grows older, appearing at the age of 30 to show an ultrasound of his unborn child to the avatar of his dead grandmother, who congratulates him.

Mr Worthy claims his company is ‘building a living archive

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