Intersection Development , in conjunction with Räkkhaus Studio, announced the completion of its Rainbow Road project located at 1030 N. 1st Ave. in Phoenix. The project’s design incorporates a variety of elements inspired by Nintendo’s video game series Mario Kart’s Rainbow Road track – playful elements, movement, repeating geometric patterns, and color, honed into a striking contemporary building.

LOCAL NEWS: Phoenix housing market outpaces national trends again in 2025

“Rainbow Road is a reminder that cities don’t have to be neutral. They can be playful, imaginative, and alive,” said Zac Cohen, Creative Director at Räkkhaus. “In Roosevelt Row, we merged color, movement, and geometry into a living urban experience — a building that doesn’t just exist, but invites people

See Full Page