Goldwin Readies for U.S. Expansion, Supports Kabuki Performance at Carnegie Hall

LONDON — A decade after opening an American headquarters, the Tokyo-based sportswear and outdoor brand Goldwin is looking to put retail expansion in motion, and that begins with raising cultural awareness by dressing two Kabuki stars during a performance at Carnegie Hall on Friday night.

Natsuko Koike, global marketing director at Goldwin, said global expansion is a core strategy in the brand’s new midterm plan for 2025–2029, with a particular focus on the U.S. market.

Building on its experience and supply network in ski products and the brand’s C3fit technology used in compression garments — the three Cs stand for compression, conditioning and comfort — Koike said the Goldwin brand aims to reach 50 billion yen, or $324.5 million at current exchange, in sales within the next decade