Black Friday used to actually just be one day long. Shoppers would camp outside of stores, paper circulars in hand, eagerly awaiting the chance to bust down some doors and save a ton of cash. Over time, the sales event has grown. Now, the entire month of November is a hydra where the heads are “slashed prices” and the sword-wielding hero is an overwhelmed customer.

Nearly every deal is available online, meaning you don't need to leave the couch to participate. But all the marketing and chaos can get confusing. How can you tell if a deal is worth your time and money? When do sales start and end? Do you really need that gadget? I'm a Black Friday veteran who's been shopping the sales since early childhood and writing about them since 2013, and I'm here to help.

When Is Black Friday?

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