Here Are Potential Suitors for Steph Curry's Brand Post Under Armour

There likely won’t be any shortage of potential suitors for Stephen Curry ‘s brand now that it is parting ways from Under Armour Inc. in 2026.

The Under Armour and Steph Curry partnership has changed over the years, with the Curry brand coming into its own in 2020 and the apparel and shoe brand giving the athlete a lifetime deal in 2023. But after 12 years — the original deal was signed in 2013 — sales of the Curry brand have shifted too, and Under Armour is also in the midst of a major restructuring to turn around operations.

Where Steph Curry could take his brand, and how much might a deal be worth, isn’t clear. According to Telsey Advisory Group’s (TAG) Cristina Fernández, the Curry brand has several athletes signed under it, “most notably De’Aaron. Fox whose latest signature