It has been 15 years since Valentino Garavani introduced its Rockstud shoe collection , and the style is making waves again since starring in the first teaser trailer for “The Devil Wears Prada 2 ,” released on Wednesday.

The shoes were featured in the trailer as part of an orchestrated brand placement between 20th Century Studios and the fashion house. Quoc-Anh Truong Cornette, head of integrated marketing at Valentino , confirmed the arrangement on LinkedIn on Thursday.

“The teaser just dropped and is already going viral, hundreds of millions of views in only few hours, with Valentino at the heart of this cultural moment. Incredible strategic work behind the scenes Aleix Llimona [entertainment and brand partnerships manager at Valentino] and Mafalda Lavisci [branded entertain

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