RALEIGH, N.C. (WTVD) -- The holiday deals are already happening, which means scammers are also ready to take your money. If you're shopping online, the key this holiday shopping season is to not just click buy without doing your research.

"Right now, the situation has become so much more complex that it's almost impossible for a consumer to be able to assess whether something you're buying online is a scam or not. It's really complex," says Leyla Bilge with Norton. She adds that shoppers can be lured by fake e-shops, which are fraudulent online stores designed to look like a legitimate retailer to steal your money, personal data, or both.

An ABC11 viewer reached out to Troubleshooter Diane Wilson and said she bought what appeared to be Uggs on a site advertised on social media. The

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