A side-by-side comparison of Cheetos Flamin’ Hot Crunchy and the new Simply NKD Cheetos Flamin’ Hot Crunchy
Simply NKD Doritos and Cheetos are available in stores on Dec. 1.

Some of your favorite chips are "getting naked."

PepsiCo announced on Thursday, Nov. 13, that it had completely stripped some of its chips, namely Doritos and Cheetos, of artificial dyes and flavors.

The collection, dubbed "Simply NKD," is a new line of "completely colorless" chips inspired by the flavors and presentation of traditional Dorito and Cheeto products, according to PepsiCo.

The launch of "Simply NKD" comes months after Health Secretary Robert F. Kennedy Jr shared plans to remove certain artificial dyes from the U.S. food and drug supply.

In the months since that announcement, several brands, including General Mills and Kraft Heinz, made similar pledges to remove artificial food dyes from their supply chain over the next few years.

Here's what to know about PepsiCo's new "naked" chips.

Will PepsiCo's 'naked' chips taste different?

According to Rachel Ferdinando, CEO of PepsiCo Foods U.S., consumers need not worry because the company's "iconic Cheetos and Doritos remain unchanged."

"NKD is an additive option, not a replacement, introduced to meet consumer demand," Ferdinando said in a statement.

According to the company, from concept to completion, "Simply NKD came to life in just eight weeks."

“No color, no artificial flavors, same intensity — that’s Simply NKD. Doritos and Cheetos are pioneering a snacking revolution, or a renaissance, if you will," Hernán Tantardini, chief marketing officer of PepsiCo Foods U.S., said in a statement. "We are reinventing our iconic — and most famous — brands to deliver options with the bold flavors fans know and love, now reimagined without any colors or artificial flavors."

See which chips are 'getting naked'

Chips from PepsiCo's "Simply NKD" line are available to preorder or can be found on grocery store shelves starting Monday, Dec. 1.

See which Doritos and Cheetos flavors were "reinvented" below:

  • Doritos Simply NKD Nacho Cheese
  • Doritos Simply NKD Cool Ranch
  • Cheetos Simply NKD Puffs
  • Cheetos Simply NKD Flamin’ Hot

Contributing: Mary Walrath-Holdridge, USA TODAY

This article originally appeared on USA TODAY: PepsiCo unveils 'naked' Cheetos, Doritos products. Here's what it means.

Reporting by Amaris Encinas, USA TODAY / USA TODAY

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