GAC is launching in Australia this month with a small SUV and a mid-size SUV, which will compete in two of the highest-volume sales segments in our market, but it's also lobbing with a people mover.

People movers, aka MPVs or minivans, are popular in markets like China and Japan where they're often used as executive transportation, but they are decidedly less desirable in Australia where they're generally perceived as family haulers for kids to get all dirty and sticky.

The plug-in hybrid GAC M8 will enter a wider people mover segment containing 17 models… but which is absolutely dominated by just one, the Kia Carnival , which last year held a whopping 74 per cent share.

And while the people mover segment has been generally trending upwards in Australia since a nasty slump in 2020,

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