The news outlet formerly known as MSNBC went through a rebranding and changed its name to MS NOW, as the company has reported it would be splitting off from its parent-company, Comcast NBCUniversal.

In a post on X from the MS NOW Public Relations account it was revealed that MS NOW stands for “My Source for News, Opinion, and the World.”

“Today, MSNBC becomes @MSNOWNews: MS NOW — My Source for News, Opinion, and the World,” the account said in its post. “While our name has changed, who we are has not. You’ll find the same commitment to justice, progress, and the truth.”

“Same mission. New name,” the account added.

Per USA Today , the launch of the new name comes as the news outlet it moving “to Versant.”:

The transition comes as the channel breaks off from its current parent com

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