India is celebrating a historic moment in sports, with the women’s cricket team winning the ODI World Cup and capturing the attention of millions. Divyanshu Singh, CEO of JSW Sports, says this win has the potential to become a turning point much like the men’s World Cup win in 1983. However, he believes the challenge now is sustaining the momentum.

Singh explains that building long-term commercial value will depend on strengthening player brands, improving visibility, and increasing competition. Athletes like Jemimah Rodrigues and Shafali Verma have already seen a surge in social media following, which they say will attract more sponsors and better media coverage.

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He also stresses th

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