In 2025, one of the smartest places for a comic to be isn’t a club or a podcast studio — it’s Reddit.

Why? Because Reddit is built for connecting with niche online communities, both in comedy and beyond. There’s a subreddit for just about every topic you can imagine — from golf to F1, makeup, sobriety, and gaming — and on each one, there are always users who could use a laugh. Used properly, the platform can be a powerful way to grow an audience that will pack in for shows, long before a comic is on the radar of Hollywood executives.

That’s one of the big ideas at the heart of today’s episode of Comedy Means Business , featuring managers Allen McRae and Logan Potter of Authentic Talent & Literary Management. McRae is a former comic and theater manager; Potter, an expert on digital

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