Initiative aligns with J&K Sports Policy’s mandate of information dissemination; strategic instrument for building robust sports culture: DG YSS

SRINAGAR: Forget the final score. The real game is in the story. The Youth Services and Sports Department of J&K has launched a powerful new initiative, “Khel Khel Mein,” an official podcast that goes beyond the podium to capture the raw, beating heart of sports—the athlete’s journey.

Launched on September 5, 2025 by the Director General of Youth Services & Sports Department J&K Anuradha Gupta, amid the excitement of the 69th National School Games, the podcast represents a strategic leap into digital storytelling. It aims to build a lasting legacy by weaving a tapestry of local sporting dreams, moving from the playing fields directly into the ho

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