Parasocial relationships are one-sided and don't involve any personal connection. Cambridge Dictionary London —

Cambridge Dictionary has named its word of the year for 2025, alighting on “ parasocial ,” used to describe a connection that people feel with someone they don’t know – or even with an artificial intelligence.

The term was coined in 1956 by sociologists Donald Horton and Richard Wohl, who wanted to describe how television viewers formed “para-social” relationships with TV personalities, the dictionary said in a statement published Wednesday.

This phenomenon continues today, as social media users form parasocial relationships with celebrities, influencers and online personalities with whom they have no personal connection.

A key example cited by Cambridge Dictionar

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