Rolling Loud is make its debut in the coastal city of Mumbai, India on November 22nd (get tickets here ). A festival like Rolling Loud India is a big deal in a country that has struggled to foster a music industry completely independent of Bollywood or its domestic counterparts. India has produced extraordinary talent over the years, but only a minuscule fraction of those creatives have been able to make a living solely from writing and performing songs. Whereas the digital era did wonders for exposure and reach, it took shape in conjunction with the global devaluation of music brought on by streaming.

Although artists from various genres have attempted to forge paths for themselves in the absence of a supportive ecosystem, hip-hop is the closest India has ever come to a self-sufficien

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