Ticketek has added a chatbot called ‘Stella’ to its website as a “conversational” interface that customers can use to find events and buy tickets.

Stella is built with Google Cloud’s Vertex AI platform and is the first output of a “strategic partnership” between Ticketek Entertainment Group (TEG) and Google Cloud.

“Stella continually learns from fan interactions, helping them find events faster and discover new experiences tailored to their interests,” TEG said in a statement.

“[She] intuitively understands natural language, from artist names and venues to moods and genres, delivering relevant results and recommendations in real time.”

In the terms and conditions for Stella , it’s noted that the AI bot is not limited to content on the Ticketek website.

“Stella formulates its output u

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