Female Uber drivers and riders in Hampton Roads now have the option to match with women on trips.

The company over the years had received feedback from women around the world who requested the ability to make the choice through the rideshare app.

Uber responded with the development of a program, Women Preferences, that launched in Saudi Arabia in 2019 — the year after women were finally given the right to drive in that country.

After successful pilots in Los Angeles, San Francisco, Detroit, Phoenix, and Denver, the program went live in Hampton Roads on Nov. 12.

Austen Radcliff, an Uber spokesperson, said the feature aims to enhance confidence and safety for women users.

Women riders just toggle a preference by selecting “Women Drivers” for on-demand rides, advance reservations or as a

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