PepsiCo has announced that a new version of Cheetos and Doritos are about to hit the market!

Simply NKD will lose the dyes and artificial coloring that turn the chips into the bright colors you know them for. The research and development teams promise that they’ll have the same crunch and same flavor though.

“Rest assured, our iconic Cheetos and Doritos remain unchanged. NKD is an additive option, not a replacement, introduced to meet consumer demand,” says Rachel Ferdinando , CEO of PepsiCo Foods U.S . “This move underscores our commitment to flavor leadership, demonstrating that our taste remains strong even without visual cues. As part of our broader transformation, we are expanding choices while still protecting our iconic brands. More choices, same flavor, same brand pow

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