SONG CONTEST : The K-wave continues: South Korean actor Song Kang has been tapped as Loewe ‘s latest brand ambassador.

The Spanish luxury house, owned by LVMH Moët Hennessy Louis Vuitton, lauded his “powerful screen presence and memorable personal style.”

Sometimes called a “son of Netflix” since his most popular series are streamed on the platform, Song, 31, is known for his performances in “Love Alarm” — his breakout role — and “Sweet Home.”

He made his acting debut in 2017 in the television series “The Liar and His Lover,” a romantic comedy set in the music industry.

Most recently he played the lead role in “My Demon,” portraying a mischievous, rather than brooding, immortal, before taking a break from acting to complete his mandatory military service.

In a statement the brand s

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