There is some "irrationality" happening in the AI boom, and a burst bubble would not spare anyone, Google CEO Sundar Pichai told the BBC.

Why it matters: Investors are increasingly nervous about the health of the AI frenzy, and the sustainability of the trillions in pledged spending in the coming years.

What they're saying: If the bubble bursts, "I think no company is going to be immune, including us," Pichai said in what was billed as an exclusive interview. • "We can look back at the internet right now. There was clearly a lot of excess investment, but none of us would question whether the internet was profound," he told the British broadcaster. "I expect AI to be the same." • "So I think it's both rational and there are elements of irrationality through a moment like this."

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