Tourists are funnelling billions of pounds into the West Country's economy, new figures have revealed. The region's tourism value rose to a record high of £2.7bn last year, new data from tourism body Visit West shows.

While the number of trips to the Bristol, Bath and North East Somerset, South Gloucestershire and North Somerset region was down one per cent on 2023, spend was up six per cent with international visitors in particular staying more nights and spending more cash.

Research carried out by The South West Research Company on behalf of Visit West also showed that tourism-supported business turnover - the money spent with local businesses across the region - was £3.43bn, while 43,000 jobs are supported by the sector.

The number of domestic trips dropped slightly last year while s

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