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Project Reveal: McLaren Automotive has revealed Project Viva, a one-of-one 750S Spider created by McLaren Special Operations (MSO). The car was unveiled ahead of the 2025 Las Vegas Grand Prix and displayed at the McLaren Experience Centre inside the Wynn Las Vegas Hotel from 13–20 November. The commission shows how MSO turns client ideas into hand-painted designs linked to McLaren and the city.

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Design Approach: Project Viva reinterprets Las Vegas through monochrome hand-painted line-work instead of using bright colours. MSO created the “Sketch in Motion” design to express the city’s movement, rhythm, architecture and signage through shapes and patterns. The livery also includes elements tied to McLaren’s racing identity, forming a narrative that connects Las Vegas cu

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