The USA Track and Field announced its newest financial update, marking a shift in the tides. The federation has been operating with a confidence that it hasn’t displayed in years. The clues signalling this change in demeanor point to a broader shift in stability, ambition, and long-term planning. With the emergence of new revenue streams, the USATF might just be looking at a breakthrough in finances. The reason: the $8M surge in its audited revenue for 2024, caused by the growing fame of athletes like Sydney McLaughlin-Levrone, Noah Lyles, etc.

The numbers clearly signal the momentum shift. According to USATF’s report, the audited revenue for 2024 went up to an all-time high of $44.6 million. And that’s about $8 million more than the revenue in 2023. What caused the surge? That credit goe

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