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Zoox on Tuesday began allowing select San Francisco users to hail its driverless vehicles, pitting the Amazon -owned robotaxi service against Alphabet's Waymo in the same market for the first time.

Riders can sign up to join the "Zoox Explorers" program to take free rides in the company's box-shaped vehicles in certain San Francisco neighborhoods, including SoMa and the Mission and Design districts, the company said.

Zoox will take users off the waitlist depending on their location and as it adds more robotaxis to its fleet. The company hopes to remove the waitlist entirely in 2026, Zoox spokesperson Marisa Wiggam said.

Founded in 2014 and acquired by Amazon for $1.3 billion in 2020, Zoox is

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