Zee TV, the entertainment channel of Zee Entertainment Enterprises Ltd. (‘Z’), achieved a 3-year-high urban market share of 14.7 per cent in Q2FY26 and strong leadership across all GECs (Pay & FTA) in core prime time. The company attributed these gains to its new content slate.

Zee TV commanded a 40 per cent share of the top 10 shows in the Pay Hindi GEC genre, with four of its newly-launched fiction shows like ‘Tumm Se Tumm Tak’, ‘Vasudha’, among others.

Speaking about the performance of the new shows, Mangesh Kulkarni, Chief Channel Officer, Zee TV said, “The success of our new fiction line-up marks a defining moment for us at Zee TV, achieving the dual win of core prime time leadership and a 3-year high market share. Our prime time line-up is backed by a sharp programming strategy foc

See Full Page