Last month, Microsoft and Asus launched the ROG Xbox Ally and Xbox Ally X , premium handheld gaming PCs that run on the former’s Windows OS and the latter’s hardware infrastructure. While reception to the devices was overall solid, criticism was levied at their price tag, with the Xbox Ally costing $800 and the Xbox Ally X costing $1,300.
And yet, the steep price apparently hasn’t hindered the devices so far. During a recent investor presentation , Asus said demand for both handhelds has actually exceeded expectations, leaving them in short supply.
“Since [the Xbox Ally range] launch, we see the market response for it has been extremely positive, particularly, there has been an appetite for the premium higher-end models, exceeding our expectations. These high-ended variants are currently

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