It’s no secret that Black Friday is one of the best days of the year to buy a new TV. What might come as a surprise to some, however, is that many of the best TV deals go live in the weeks and days leading up to the unofficial start of the holiday shopping season. This is happening right now to one of my favorite OLED TVs of 2025: the LG B5.

Right now, the LG B5 starts at just $599 at Best Buy for a 48-inch model — $700 off its usual price. The rest of the sizes of the B5 are on sale ahead of Black Friday, too, making what was already the best-value OLED TV of 2025 even more of a sensible pick for people who were hoping to save money on a genuinely excellent TV this year.

Looking for an incredible OLED picture without the high price? The LG B5 is the perfect companion. It's not as bright

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