The battle over the future of web browsing is here, said and in Bloomberg . Amazon last week sued the artificial intelligence startup Perplexity because its new AIpowered web browser, Comet, can “make purchases on a real person’s behalf.” The world’s largest online retailer says this amounts to “computer fraud” when not disclosed. The clash between the two companies offers “an early glimpse into a looming debate” over “agentic artificial intelligence.” Perplexity is among several tech firms, including Google and OpenAI, racing “to rethink the traditional web browser around AI,” with automated agents that can complete tasks like emailing or shopping. Amazon, which is developing its own AI-powered shopping agents, has reason to worry: If more bots do the shopping for humans, that poses

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