AI has made scams more convincing and harder to detect, meaning shoppers are going to have a tougher time figuring out what is a legitimate site and what is not. Photo by Releon8211/Getty Images/Postmedia files

Consumers are facing a new wave of scams , many powered by artificial intelligence .

As holiday shopping approaches , including Black Friday and Cyber Monday, Larry Zelvin, head of Bank of Montreal (BMO)’s financial crimes unit, expects fraudulent activity to increase as AI makes it easier to carry out scams.

While “ frauds are bad all year round, ” they jump by an average of 300 per cent during Black Friday week in Canada. This year, AI may make things worse, Zelvin said.

“What’s about to hit us in the next few weeks, I think these numbers will go up quite a bit, be

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