Last weekend, Glenn Beck sat down with Cracker Barrel CEO Julie Masino to talk about the company’s infamous and disastrous attempt to modernize its brand. It was the first interview Masino has given since her widely criticized August 19 appearance on "Good Morning America," where she defended the rebranding and new minimalist logo that triggered a massive customer revolt.

The company quietly began rolling out its shiny new vision in the summer of 2025, but it was the "GMA" segment that turned simmering discontent into a full-blown national firestorm, with CB regulars condemning the rebrand as "soulless" and vowing boycotts.

Even though Cracker Barrel swiftly caved to the pressure — ditching its glossy revamp, returning to kitschy, antique-filled walls, and reinstating the Old Timer in

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