The broadcast viewing segment had its best month since November 2024, with its TV share improving to 22.9%, according to Nielsen’s October monthly gauge report.

Football, in particular the NFL, continued to be the fuel for broadcast’s growth, as the Sunday games on CBS, Fox, and NBC claimed the top three overall program rankings, with over 20 million viewers each (L+7).

How impactful is the NFL in affecting viewership? Consider this: The broadcast segment in October (Monday through Saturday) averaged 22.0% of TV viewing time. On Sunday alone, that number jumps to 27.3%.

Meanwhile, cable and streaming viewership were slightly up Monday through Saturday but noticeably lower on Sundays.

According to Nielsen’s Media Distributor Gauge, streaming remained the No. 1 preferred TV viewing forma

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