Men’s grooming brand Manscaped will air a commercial during Super Bowl LX , the company confirmed to ADWEEK, marking its first appearance in the Big Game and its largest national marketing effort to date.

“We are moving forward with a Super Bowl spot, though the exact airing time is still being finalized,” said communication director Christina Wright.

The company is working with ADWEEK’s 2024 Small Agency of the Year Quality Meats to create the spot, according to Wright. The two parties have “a general concept” for the ad but are still ironing out final details, including when the spot will run.

The confirmation follows earlier reporting from ADWEEK in October that Manscaped had launched a creative review and was weighing whether to take the leap into the Super Bowl. At the time,

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