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Electric vehicles have quicker acceleration than gas cars, and the fastest ones can now reach the highest top speeds in the world. That helped make Tesla one of the strongest brands in the automotive world, and prove EVs were more than golf carts. But sales data and insiders — and even fans — say it isn't enough to sell them to Americans anymore.

For a long time, performance was essential to legitimizing EVs to car buyers. It was essential to Tesla's pitch.

"This kind of started when Tesla launched the original Roadster back in 2008," said Sam Abuelsamid, vice president of market research at Telemetry Insights. "At that time people had this impression of EVs: kind of golf carts, you know, not very quick,

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