The Alberta government has introduced the winning contender in its new "Strong and Free" licence plate survey.

After more than 240,000 votes were cast, Albertans picked Moraine Lake, in Banff National Park, as the backdrop for the province's first new licence plate in more than 40 years.

"I am very excited after three rounds of voting, Albertans have chosen one of the most iconic landscapes in the world as far as I'm concerned, and they chose Moraine Lake to be … on the new licence plate," Service Alberta Minister Dally Nally told reporters in Edmonton Tuesday.

"We were impressed by the response."

The government announced in October it was looking to change the plate's slogan from "Wild Rose Country" to "Strong and Free," a phrase featured in Latin on Alberta's coat of arms as the prov

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