Summary • Visa's new report follows its 2024 recognition of creators as small businesses, forecasting the industry to reach $500B USD. • The survey found that 85% of creators earn up to $100K annually and are optimistic about growth, with brand deals being the top revenue source. • Creators need more support for business skills like financial management, strategy, and legal compliance.

After officially recognizing creators as small businesses in 2024, Visa's newly released "Monetized: 2025 Creator Report" provides new insights, demystifying the creator landscape and informing better financial infrastructure to support creators.

Since the advent of Web 2.0 and social media platforms in the early 2000s, a "creator economy" fueled by independent, user-generated content has flourished.

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