Nike Black Friday 2025 is shaping up to be one of the most anticipated seasonal sales in the brand’s calendar — and based on early signals from deal trackers and retail insiders, this year’s event promises real value. Whether you’re shopping for running shoes, everyday wear, or prepping for holiday gifts, here’s what you should know to plan smart.

When the deals start

Nike appears to be taking a familiar playbook: early-access sales for members, followed by a full Black Friday rollout.

Early access could begin as early as mid-November for Nike Members, giving insiders a first chance at the best discounts. Their public sale window is expert to go live around November 23, ahead of Thanksgiving, and run through November 28. After that, Nike is likely to continue deals though its customar

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