The EU will unveil plans on Wednesday to overhaul its AI and data privacy rules after coming under pressure from European and US companies.

The proposals are part of the bloc's push to cut red tape to drive greater economic growth and help European businesses catch up with American and Chinese rivals -- and reduce dependence on foreign tech giants.

EU tech chief Henna Virkkunen will present the plans on Wednesday alongside the justice commissioner in charge of data protection, Michael McGrath.

Brussels has dismissed claims that its push to "simplify" its digital rules -- deeply unpopular in the United States -- are the result of pressure from US President Donald Trump's administration.

For many EU states, the concern is that the focus on regulation has come at the expense of innovation

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