A new study has revealed that Gen Z are willing to spend up to £20 on a key 'accessory' which is considered a must-have for everyday life. Majority of Gen Z don't leave the house without this accessory (Image: Getty Images)

New studies reveal that seven in ten of Generation Z habitually carry a water bottle around with them when they leave the house, with over half viewing it as an essential 'accessory'. The research indicates that Gen Z have designated water bottles for specific places such as the office, gym , and bedside table.

While the average person owns two different drinking bottles, one in five Gen Z individuals possess four or more. When selecting a bottle, Gen Z prioritise pattern and design, sustainability considerations, and brand reputation, with many prepared t

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