A softening consumer environment has begun to reflect in India’s brand value charts.

India's most valuable brands reported a growth of 6% this year versus 19% in 2024, according to Kantar BrandZ Most Valuable Indian Brands report.

The market research company values the top 100 Indian brands $523.5 billion in 2025, accounting for approximately 13% of the nation’s Gross domestic product (GDP).

There has been a deceleration in growth rate of Indian brands this year and the road ahead also looks tough, noted Soumya Mohanty, Managing Director & Chief Solutions Officer, South Asia, Kantar.

"It is not as easy as it used to be to grow brand value because of the slowdown in consumption growth. While the government has taken steps to boost consumption, brands won't see value growth just because

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