Fox News is really starting to get religion.

The Fox Corp. division may best be known for the conservative hosts who fill its primetime schedule each weekday evening with what detractors would say is fire-and-brimstone oratory, but in the streaming wars, the company is working to make a name for itself with content tied to subjects of faith and spirituality. And executives hope a burgeoning “Fox Faith” vertical will lure more subscribers to its Fox Nation subscription service and bigger audiences to other parts of the company.

When it comes to faith-based programming, “I think there is an insatiable appetite among a very passionate audience that is underserved,” says Jason Klarman , chief digital and marketing officer at Fox News Media , during a recent interview.

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