AI-assisted summary

A WalletHub study found that department stores offer the best Black Friday deals in 2025, with JCPenney topping the list.

Belk and Kohl's ranked second and third for the steepest Black Friday 2025 discounts.

Major retailers like Amazon, Target, and Walmart offered lower average discounts compared to department stores.

Black Friday sales have evolved to span multiple weeks of markdowns leading up to the actual day. Early Black Friday deals give customers access to savings ahead of time, but which retailers offer the biggest discounts?

WalletHub examined thousands of Black Friday deals from 13 major retailers, including Amazon, Walmart and Costco to determine where shoppers will save the most.

WalletHub analyst Chip Lupo said shoppers can save up to 86% this yea

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