New Delhi, Nov 19 (PTI) Consumer electronics firm Indkal has forayed into the mobile phone business with the launch of the indigenously manufactured "Wobble One" smartphone built on Mediatek chipset, a senior company official said on Wednesday.

Speaking on the sidelines of the launch of the new smartphone, Indkal Technologies CEO Anand Dubey said the company has already invested around Rs 225 crore to enter the new segment, mainly on setting up a research and development team, manufacturing the devices through a third party, marketing and after-sales services.

He said the smartphone is a product category where the value chain is very complex and its effort to set up the business has been in the making for a long time -- for about three years.

"This is all the culmination of all of that

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