Baby Shark grows up rich! How this South Korean firm turned kid’s jingle into a $400m empire

Can a simple children’s song really grow into a company valued at more than $100 million? Well that’s exactly what happened with South Korea’s Pinkfong! But how did a tiny digital-content start-up with only three employees turn into a company worth hundreds of millions in under a decade? Well the story starts long back with a tiny Seoul office where three people worked without knowing whether they would even get paid. One of them, Kim Min-seok, now looks back at that early setup and laughs at how small the room was. “The office was tiny – even smaller than this,” he said, explaining to the BBC team that they “didn't even expect a salary at the time”. Now, more than a decade later, the same company has listed its shares on South Korea’s stock market. On Tuesday, its debut saw the