• Google’s been doing “Wicked” media tie-ins since the arrival of the first movie. • With the second about to come out, we just got a “Wicked” theme in the new Pixel Drop. • Now that’s being joined by the latest #BestPhonesForever animated video.

Google knows that smartphones don’t exist in a world by themselves, and over the years the company’s shown its willingness to promote both Android itself and Pixel devices with the help of some timely media tie-ins. Maybe that means showing off its AR tech with some help from The Mandalorian, or using the cameras on Pixel phones to record the highlights from the NBA All-Star Weekend. Right now, Google is all about the new “Wicked” movie, coming to theaters this Friday, and its latest promotional effort is a profoundly weird Pixel animation.

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