Craig Kessler is the man now in charge of steering the LPGA. And on Wednesday ahead of the CME Group Tour Championship in Naples, Florida, the newly appointed commissioner rolled into the interview room and offered everyone, as he called it, a peek under the hood.

So, how does Kessler plan to jumpstart the tour’s engine?

At the top of Kessler’s press conference, a PowerPoint slide popped up on a nearby television screen. The title read, “Our Flywheel,” and it mapped out Kessler’s roadmap to long-term success.

“It starts with improving the product,” Kessler explained. “That includes broadcast quality, predictability, building connections between fans and players. When we’re successful at that it leads to two things – the first, stickier fans, and then second, it gives us the ability to r

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