January Ventures co-founder Jennifer Neundorfer stopped by the Equity podcast during TechCrunch Disrupt to chat about fundraising in this very AI-driven market.

Founders and investors alike are obsessed with AI, and even Neundorfer said her firm is looking at ways to use AI to make their work more efficient, such as helping to do due diligence on the market and competition. As for companies being built, she has a preference for the founders looking to create something entirely new.

“Where I tend to get excited is when I see someone who is using AI to do something that isn’t 10x better. It’s actually to create a whole new experience or workflow or behavior,” she said. “That’s what we’re looking at. Less of the incremental changes and more totally new behaviors.”

This is getting harder fo

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