Shoe Carnival, the national footwear chain that operates 428 stores across 35 states, is rebranding. According to a filing with the U.S. Securities and Exchange Commission, the company’s board has voted unanimously to change its corporate name to Shoe Station — a move that should be fully initiated by the end of 2028.

“Today marks a pivotal moment for our company,” Mark Worden, Shoe Carnival president and chief executive officer, said in a statement. “Shoe Station is winning — growing comps, expanding margins and capturing new customers. The Board of Directors’ decision to approve the corporate name change to Shoe Station Group reflects our confidence in this banner’s potential and establishes our foundation for becoming the nation’s leading family footwear retailer.”

Shoe Carnival acqui

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