Last week's Grey Cup had an average Canadian audience of nearly four million viewers, according to data released Wednesday by audience measurement company Numeris.

Numeris said an average audience of 3.985 million watched the Saskatchewan Roughriders defeat the Montreal Alouettes 25-17 on Sunday in Winnipeg in the 112th edition of the CFL's championship game. The game was broadcast on TSN, RDS and CTV.

The number is an increase over the average audience for the previous two Grey Cup games (3.572 million in 2023, 3.529 million in 2024).

Numeris also said the game’s reach — the number of unique viewers potentially exposed to the broadcast — was 10 million.

The audience was strongest in the regions represented in the championship game, with a percentage reach of 41.6 per cent of viewers i

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